FAQ
Learn about about Selene.
Question
Answer
What does Selene cost?
Our monthly plans start at $999 per month. Pricing is based on volume of messages you send. There is separate per message cost for SMS, RCS and WhatsApp. Costs vary by country.
How is Selene different from traditional Customer Engagement Platforms?
Existing Customer Engagement Platforms are fundamentally limiting:
1) Most platforms have rich customer data, but lack the tools to activate it in real-time. This results in shallow 1:many personalization and inconsistent user experiences, restricting how personal and relevant a brand can be.
2) Legacy journey builders force teams to guess every possible user path in advance, which becomes impossible as branches multiply.
Customer journeys are also nonlinear and constantly shift based on timing, context, and behaviour, which leads to an increasingly time-consuming and less effective approach to customer engagement, no matter the team size.
Selene removes the need to predict paths by adapting in real-time to the way users actually move.
3) AI can evaluate far more behavioral and contextual signals than humans or data science teams can manage manually, which is essential for real-time 1 to 1 personalization.
4) Autonomous orchestration improves accuracy by grounding every decision in real-time behavioral data, which is impossible to replicate manually.
5) Traditional platforms require full teams to build, manage, and maintain campaigns every day, which creates heavy operational overhead and slows execution.
6) Modern marketers need systems that reduce complexity, remove manual upkeep, and deliver personalization automatically so teams can focus on strategy instead of maintenance
1) Most platforms have rich customer data, but lack the tools to activate it in real-time. This results in shallow 1:many personalization and inconsistent user experiences, restricting how personal and relevant a brand can be.
2) Legacy journey builders force teams to guess every possible user path in advance, which becomes impossible as branches multiply.
Customer journeys are also nonlinear and constantly shift based on timing, context, and behaviour, which leads to an increasingly time-consuming and less effective approach to customer engagement, no matter the team size.
Selene removes the need to predict paths by adapting in real-time to the way users actually move.
3) AI can evaluate far more behavioral and contextual signals than humans or data science teams can manage manually, which is essential for real-time 1 to 1 personalization.
4) Autonomous orchestration improves accuracy by grounding every decision in real-time behavioral data, which is impossible to replicate manually.
5) Traditional platforms require full teams to build, manage, and maintain campaigns every day, which creates heavy operational overhead and slows execution.
6) Modern marketers need systems that reduce complexity, remove manual upkeep, and deliver personalization automatically so teams can focus on strategy instead of maintenance
Will the AI create off brand messages, designs, or templates, and how do I ensure full brand control?
The system is trained on your approved brand assets, brand voice rules, tone expectations, and design parameters, so every output stays within your defined standards.
Templates and layouts will not drift from your brand guidelines because the AI works from approved brand assets rather than open ended generation.
Visual style, tone, and formatting remain locked to your brand system at all times.
Human review can be required whenever you choose, and you maintain full approval authority across templates, creative, and messaging structure.
Templates and layouts will not drift from your brand guidelines because the AI works from approved brand assets rather than open ended generation.
Visual style, tone, and formatting remain locked to your brand system at all times.
Human review can be required whenever you choose, and you maintain full approval authority across templates, creative, and messaging structure.
Do I lose control if AI handles orchestration, and how can it possibly understand our customers better than we do?
You set the strategy, guardrails, and tone, and the system executes within those boundaries.
Traditional orchestration is a one-to-many model built on rigid flows that ignore the countless micro steps that shape real customer behavior.
Human teams cannot react to these signals in real-time, which leads to generic journeys and missed moments.
The platform reads every interaction as it happens and adjusts messaging, timing, and sequence for each individual.
Instead of forcing people through static paths, it shapes the journey around the customer while staying tied to your intent.
This gives you more control over outcomes, with far less manual work or daily oversight.
Traditional orchestration is a one-to-many model built on rigid flows that ignore the countless micro steps that shape real customer behavior.
Human teams cannot react to these signals in real-time, which leads to generic journeys and missed moments.
The platform reads every interaction as it happens and adjusts messaging, timing, and sequence for each individual.
Instead of forcing people through static paths, it shapes the journey around the customer while staying tied to your intent.
This gives you more control over outcomes, with far less manual work or daily oversight.
Can I trust AI to create and orchestrate customer messages without hallucinations or off-brand content? Automated campaigns feel risky because AI can be generic, mechanical, incorrect, or unpredictable.
The platform does not generate content from scratch. It selects and adapts messages based on real user behavior, historical performance, and proven engagement patterns while staying within your brand voice rules.
Every output is checked against compliance constraints, approved examples, and behavioral relevance, which prevents hallucinations and generic messaging.
The system’s optimization engine evaluates performance in real-time, refining message selection based on what is actually resonating.
You define the strategy and quality standards, and the platform ensures every message meets them while delivering the right moment to the right user at the right time.
Every output is checked against compliance constraints, approved examples, and behavioral relevance, which prevents hallucinations and generic messaging.
The system’s optimization engine evaluates performance in real-time, refining message selection based on what is actually resonating.
You define the strategy and quality standards, and the platform ensures every message meets them while delivering the right moment to the right user at the right time.
If the system is autonomous, how do I know what it is doing at any given moment, and will I have visibility into why it makes specific decisions inside the journey?
The platform provides detailed reporting that shows what message was delivered, why it was selected, and which behavioral or contextual signals influenced the choice.
You can monitor performance in real-time, review trajectory changes at each micro step of the journey, and see how the system adapts based on live user behavior.
Autonomy does not mean opacity. You get clear insight into how the system works so you can validate performance, refine strategy, and maintain full confidence in execution.
You can monitor performance in real-time, review trajectory changes at each micro step of the journey, and see how the system adapts based on live user behavior.
Autonomy does not mean opacity. You get clear insight into how the system works so you can validate performance, refine strategy, and maintain full confidence in execution.
How long does it take for the platform to learn our brand, understand our users, and start delivering high-quality messages and journeys?
The learning period begins with your brand assets, messaging examples, tone guidelines, and existing customer data, providing the platform a structured starting point on day one.
As users interact, the system’s optimization engine continually refines its understanding in real-time based on actual behavioral signals, historical conversions, and proven patterns unique to your audience.
The initial learning process is rapid and grounded in real data, which means performance improves continuously rather than relying on long manual setup cycles.
You stay in control throughout onboarding, and the system becomes more accurate with every interaction.
As users interact, the system’s optimization engine continually refines its understanding in real-time based on actual behavioral signals, historical conversions, and proven patterns unique to your audience.
The initial learning process is rapid and grounded in real data, which means performance improves continuously rather than relying on long manual setup cycles.
You stay in control throughout onboarding, and the system becomes more accurate with every interaction.
Can we control which channels, data sources, audiences, and rules the system uses, and can we roll it out gradually?
Yes, Selene is fully configurable.
You choose which channels are active, which data fields are used, which audiences are included, and what rules or constraints apply.
This allows phased rollout, controlled testing, and full alignment with your internal processes and preferences.
You choose which channels are active, which data fields are used, which audiences are included, and what rules or constraints apply.
This allows phased rollout, controlled testing, and full alignment with your internal processes and preferences.
Which languages is Selene proficient in?
Selene is proficient in 9 languages:
English: native-level fluency across all styles (US, UK, international).
Spanish: fluent in both European and Latin American variants; adept at regional idioms and tone.
French: strong command of formal and persuasive business French.
German: proficient in commercial tone, respectful formalities, and cultural expectations.
Italian: fluent for marketing, fashion, and hospitality industries; understands local persuasion style.
Portuguese: fluent in both Brazilian and European variants; effective tone differentiation.
Russian: fluent, with deep understanding of business etiquette and persuasive tone for CIS markets.
Dutch: proficient for professional, polite, and concise commercial communication.
Arabic: proficient in Modern Standard Arabic for professional communication; aware of formality norms.
Selene is trained to ensure culturally nuanced and persuasive commercial communication across global markets.
These are top 9 languages in which Selene was trained for marketing and sales email conversion, based on tone adaptability and buyer psychology.
Selene has moderate confidence in writing commercial emails in Japanese and Korean. We can produce professional, grammatically correct messages that align with typical business etiquette, but I rely on additional review or localization to capture subtle cultural nuances, especially honorific tone and hierarchical phrasing that are critical in those languages.
English: native-level fluency across all styles (US, UK, international).
Spanish: fluent in both European and Latin American variants; adept at regional idioms and tone.
French: strong command of formal and persuasive business French.
German: proficient in commercial tone, respectful formalities, and cultural expectations.
Italian: fluent for marketing, fashion, and hospitality industries; understands local persuasion style.
Portuguese: fluent in both Brazilian and European variants; effective tone differentiation.
Russian: fluent, with deep understanding of business etiquette and persuasive tone for CIS markets.
Dutch: proficient for professional, polite, and concise commercial communication.
Arabic: proficient in Modern Standard Arabic for professional communication; aware of formality norms.
Selene is trained to ensure culturally nuanced and persuasive commercial communication across global markets.
These are top 9 languages in which Selene was trained for marketing and sales email conversion, based on tone adaptability and buyer psychology.
Selene has moderate confidence in writing commercial emails in Japanese and Korean. We can produce professional, grammatically correct messages that align with typical business etiquette, but I rely on additional review or localization to capture subtle cultural nuances, especially honorific tone and hierarchical phrasing that are critical in those languages.
Does every company qualify for free trial?
No. We qualify each company before including it in our free trial program.
What are the terms of your free trial?
During a 2 months free trial we limit the number of messages you can send.
Are you offering an opt in or opt out free trial?
You don't need to opt out at the end of a free trial. To sign up for a paid account you need to opt in before or at the end of a free trial.
Is my customer data safe and secure?
Data protection is foundational. Selene uses controls that follow widely adopted practices used by enterprise grade systems across industries including security, encrypted data flows and role based access so the minimum required data is processed.
Which ecommerce platforms and CRMs are you integrated with?
Selene has connectors with the following e-commerce platforms:
Shopify
WooCommerce
BigCommerce
Adobe Commerce (Magento)
Amazon Selling Partner
Cin7
commercetools
Duoplane
Salesforce Commerce Cloud
Unicommerce
Walmart Marketplace
Selene has connectors with the following CRMs:
Salesforce
Zoho CRM
HubSpot
Microsoft Dynamics CRM
Zendesk
Pipedrive
SAP
Oracle
Monday.com
Affinity
Close CRM
Freshsales (by Freshworks)
Leap CRM (by Leap Digital)
SugarCRM
Shopify
WooCommerce
BigCommerce
Adobe Commerce (Magento)
Amazon Selling Partner
Cin7
commercetools
Duoplane
Salesforce Commerce Cloud
Unicommerce
Walmart Marketplace
Selene has connectors with the following CRMs:
Salesforce
Zoho CRM
HubSpot
Microsoft Dynamics CRM
Zendesk
Pipedrive
SAP
Oracle
Monday.com
Affinity
Close CRM
Freshsales (by Freshworks)
Leap CRM (by Leap Digital)
SugarCRM